Built because the tools were all selling the same lie.

DEALFx started as a private tool. One trader, a spread-bet account, and a spreadsheet that kept proving the same uncomfortable thing: the strategy was fine, and the problem was the person operating it.

Signals get missed because you're in a meeting. Stops get widened because closing a loser feels worse than letting it run. Position size creeps up after a good week and collapses after a bad one. None of that is a strategy problem. It's an attention and discipline problem, and software is genuinely better at both.

Why the honesty angle isn't marketing

Every trading product is sold on a screenshot of a winning day. We have those days too. We also have the other ones, and a tool that only shows you the good ones isn't a tool — it's an advert.

So the evidence features were built first and deliberately made unflattering: backtests hold back data the rules were never tuned against, drawdowns are reported next to profits, Monte Carlo shows how often the same trades end up negative, and a tracker compares what the backtest promised against what actually happened in your account.

Some features didn't survive that process. A time-stop looked good in testing and was worse on held-back data, so it isn't in the product. The profit ratchet turned out to be roughly break-even on expectancy — it's still there, defaulted on, but described honestly as changing the shape of results rather than improving them.

What we won't do

We don't hold your money — trades go through your own broker account. We don't publish win rates we can't stand behind. We don't tell you what to trade, because we don't know your circumstances, and anyone who does that without knowing them is doing something else entirely.

Who's behind it

DEALFx is a UK business, operated by DEALCLUB Limited, and it has two halves.

Toby brings the trading. He's spent years trading FX and teaching it, and the framework the software runs on is his — the seven-step trade plan, the emphasis on structure over indicators, and the insistence on sizing every position from risk rather than gut feel. The Field Manual is his method, written down.

The software is built in-house, from the other direction entirely: start with the evidence, and only keep what survives testing on data it wasn't tuned against. That's how a time stop got tested and thrown out, and how the profit ratchet ended up shipping with an honest label rather than a flattering one.

The two halves check each other, which is the point. A trader alone tends to trust what feels right; a developer alone tends to optimise something that was never worth doing. Every feature here had to get past both.